eBay acquista Skype!
E ora? Integrazione eBay-PayPal-Skype (2)
Stimolato da un commento di Enrico Bianchessi su Imlog segnalo una serie di possibili implementazioni del sistema eBay-PayPal-Skype analizzate in un interessante post di Christopher Carfi.
In sintesi:
. Increase the velocity of transactions. – “Buyers will gain an easy way to talk to sellers quickly and get the information they need to buy, and sellers can more easily build relationships with customers and close sales”.
. Pay-per-call fees – “For example, in addition to eBay’s current transaction-based fees, ecommerce communications could be monetized on a pay-per-call basis through Skype. Pay-per-call communications opens up new categories of ecommerce”
. Introduce emerging markets to eBay – “Skype can help expand the eBay and PayPal global footprint by providing buyers and sellers in emerging ecommerce markets, such as China, India, and Russia, with a more personal way to communicate online”.
. It’s an opportunity to extend eBay communities to the desktop – The buddy list, collaboration, instant messaging, and communication features of Skype allow customers to create communities of interest, especially around the various areas highlighted in eBay Groups.
. A highly strategic move into emerging markets – For geographies that are rapdily moving up the Skype adoption curve, providing an easy means to drop right into a commerce environment via Skype gives eBay an opportunity for a huge presence, especially for peer-to-peer transactions.
. Integration of PayPal into the Skype interface – There is a fantastic opportunity here for eBay. With Skype, they have the opportunity to control both the “first mile” and “last mile” of a communication that supports a transaction. Here’s the use case: You call the local pizza joint from Skype.
